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Entreprise globale - Entreprise 2.0:Quel est le problème? - Communication2.0

We spend 60-80% of our time in the workplace on interaction and collaborative activity. Are you happy doing this?

What large companies understand about "enterprise2.0"?

2009 e2 project budgets.png

Lot of dollars are spent nowadays but large companies are still seeking "HOW" to be an enterprise2.0 and how to calculate the ROI of "social computing"

...Expectations for social software often run quite high, especially in terms of seeing immediate returns. And even though some case studies show impressive early uptake and benefits, it can often take a year or more before serious gains can be measured in many organizations." (Dion Hincliff)

To move the big companies from enterprise1.0 (focus on production, on supply-chain, on advertisements) to enterprise2.0 (focus on customers, on services, on conversation with suppliers and customers) is a matter of culture move rather than a matter of technology move.

"...Focus is still on the immediate understanding of what Enterprise 2.0 is instead of what it means in context of the larger organization and its processes. This is particularly true for engaging with cross-cutting concerns such as content management, document management, corporate records archiving, SoX processes, or even unified communication and messaging, the latter two which social computing environments often compete with directly (even while not usually replacing them.)" (Dion Hincliff)
"...Business leaders say they’re in the middle of a recession and they need to get products out the door, so making the workplace more social is a fairly low priority right now."
"But we can talk to them, instead, of a new suite of tools that can help with their business problems. One of the characteristics of those tools is that they’re social, but let’s not emphasize that—let’s emphasize toolkits and their connection to solving business problems..." (Dion Hincliff)
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<a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/dhinchcliffe/enterprise-20-summit-2009-closing-keynote-by-dion-hinchcliffe" title="Enterprise 2.0 Summit 2009 Closing Keynote by Dion Hinchcliffe">Enterprise 2.0 Summit 2009 Closing Keynote by Dion Hinchcliffe</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=enterprise2-0summit2009keynote-091112161348-phpapp02&rel=0&stripped_title=enterprise-20-summit-2009-closing-keynote-by-dion-hinchcliffe" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=enterprise2-0summit2009keynote-091112161348-phpapp02&rel=0&stripped_title=enterprise-20-summit-2009-closing-keynote-by-dion-hinchcliffe" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object>
View more <a style="text-decoration:underline;" href="http://www.slideshare.net/">documents</a> from <a style="text-decoration:underline;" href="http://www.slideshare.net/dhinchcliffe">Dion Hinchcliffe</a>.
"...One of the challenges around Enterprise 2.0 ‘grass roots adoption’ is that informal usage is effectively below the radar, and worse case scenario used by mid level staff who are regularly moved around and reorganized. To senior execs the technology is often as expendable as office supplies, even if those ring binders actually contain pure gold for competitive advantage. Add to this the usual middle ranks career advancement self promotional behavior and it’s easy to see why in some cases modern Web 2.0 technologies are merely viewed like a free Facebook account with little tactical value by the steerers of enterprises." (http://blogs.zdnet.com/collaboration/ Oliver Marks
5 Steps to Enterprise2.0 heaven
  1. Be aware.
  2. Get Notified.
  3. Add your mark.
  4. Create for others.
  5. Integrate & leverage
20081225 isayelright.jpg
Isayel point of view...

"Large companies are thinking big but not used to start small...small budget can "win big". Lot of success story are beginning with small budget even inside big companies (ex: PC story inside IBM company)

What about the workforce?

The Workforce is not anonymous, is not an amount of work hours, it is the asset of the company even when the "capital" is bigger.

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<a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/gyehuda/preparing-the-workforce-e20summit-short" title="Preparing The Workforce E20summit Short">Preparing The Workforce E20summit Short</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=preparingtheworkforcee20summitshort-091111162606-phpapp02&rel=0&stripped_title=preparing-the-workforce-e20summit-short" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=preparingtheworkforcee20summitshort-091111162606-phpapp02&rel=0&stripped_title=preparing-the-workforce-e20summit-short" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object>
View more <a style="text-decoration:underline;" href="http://www.slideshare.net/">presentations</a> from <a style="text-decoration:underline;" href="http://www.slideshare.net/gyehuda">Gil Yehuda</a>.
People under 30 are just going to use their own IT if it serves them better to get their job done.

Related posts about workforce:

Measuring Collaboration Benefits : Wiki-Experiment in the German Armed Forces

Starting 6 months ago the Wiki-experiment was a project built to show if social software actually brings benefit compared to the classic ways of communication and information sharing.

"...the german armed forces aren't ready yet themself. We try to change the culture through the "backdoor" enterprise 2.0. We're promoting it as "just a tool", but in fact it already brings change to the way we work." (Dennis Marc Busch)
from google wave (Dennis Marc Busch)
  1. Middle-up-top-down approach
  2. Old soldiers were hard to convince to use new technology.
  3. By introducing the wiki they tried to get a hold of web 2.0 technology to convince the older people
  4. BW has Knowledge Workers in offices where people can access the web to participate.
  5. Developed a Wiki concept.
  6. They tried not to mirror Wikipedia on their main landing page, but to put the community into the center of interest.
  7. Users should see that the wiki is "alive", there are changes, people are using it.
  8. They developed multiple kinds of wikis.
  9. There also was a wiki for information technology, organizing trainings through the wiki, together with Chinese students, bringing in their knowledge"

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<a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/oyonix/wikiservice-bw-enterprise-20-summit-2009-2494639" title="Wiki-Service Bw @ Enterprise 2.0 Summit 2009">Wiki-Service Bw @ Enterprise 2.0 Summit 2009</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=wiki-servicebwatenterprise20summit2009nolinks-091113115330-phpapp01&rel=0&stripped_title=wikiservice-bw-enterprise-20-summit-2009-2494639" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=wiki-servicebwatenterprise20summit2009nolinks-091113115330-phpapp01&rel=0&stripped_title=wikiservice-bw-enterprise-20-summit-2009-2494639" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object>
View more <a style="text-decoration:underline;" href="http://www.slideshare.net/">documents</a> from <a style="text-decoration:underline;" href="http://www.slideshare.net/oyonix">Dennis Busch</a>.