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How Amazon controls Ecommerce

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It’s instructive to see how Amazon has expanded over the years and moved away from its reliance on books, music, and movies. You also forget that along the way, Amazon piled up $3 billion in losses between 1995 and 2003. Now it’s got $34 billion in annual revenue, and is spitting out $1 billion a year on profits. Who says you can’t spend your way to profitability?

The keys to Amazon’s success are:

  1. the Internet imposes no limits on how much Amazon can sell
  2. its control of customer accounts and loyalty, and
  3. and a growing ecosystem that is helping it cement its place in the world of digital goods as well.