The mobile Internet has dramatically changed the consumer behavior but is also making its way in the enterprise. It has many consequences in Marketing strategies.
According to a very interesting Morgan Stanley research - The Mobile Internet Report - issued in December 2009, some early signs are attesting of a massive disruption ahead:
- more users may connect to the Internet via mobile devices than desktop PCs within 5 years.
- five IP-based products / services are growing /converging and providing the underpinnings for dramatic growth in mobile Internet usage – 3G adoption + social networking + video + VoIP + impressive mobile devices
Enterprises are already taking advantage of this revolution to solve business problems and meet goals in reducing time and cost, improving customer experience or including consumers directly in business processes.